Jan
25
SEO is about good usability
This is the best SEO-related quote I’ve read in a while, and should give all the SEO-haters out there a better idea of what exactly it is that we do (at least, the less black hat among us):
Make usability of the site your number one priority. It’s important to not treat this as a game that you’re playing with the search engines. You’ll achieve results in two key areas: focusing on conversions, and creating a site that encourgages people to link to your content.
From Eric Enge’s Search Engine Watch article: “There’s More to Keyword Strategy Than the Long Tail.”